Description Facebook Ads Specialist – B2B Performance Marketing | Remote
Position Type:
Full-Time, Remote Location:
Philippines, Pakistan, or Latin America Working Hours:
U.S. Client Business Hours / Required Time-Zone Overlap About the Role
We're hiring a
Facebook Ads Specialist
to own and optimize high-budget B2B campaigns across Meta. You'll manage approximately
$4,000/day in ad spend , taking ownership of targeting, creative testing, budget pacing, lead generation, and overall campaign performance. This role is adecuado for someone who treats an ad account like a business—monitoring performance closely, making fast data-driven decisions, and proactively improving results. What You'll Do
Own end-to-end
Facebook/Meta Ads strategy
for B2B campaigns Manage and optimize approximately
$4,000/day in ad spend Build and test custom, lookalike, and interest-based audiences Develop targeting strategies for B2B decision-makers Brief creative teams on new concepts, messaging, and testing opportunities Run structured




A/B and multivariate tests Monitor daily budget pacing and reallocate spend based on performance Track
CPL, CPA, MQL volume, and pipeline contribution Identify creative fatigue and underperforming campaigns quickly Align targeting and messaging with ICPs, sales funnels, and lead qualification criteria Provide clear performance updates and recommendations to leadership Requirements
Proven hands-on experience managing
high-budget Facebook Ads campaigns Experience managing
$1,000+/day in ad spend strongly preferred Strong experience with
B2B Meta advertising and lead generation Advanced proficiency in
Meta Ads Manager Experience with: Instant Forms Meta Pixel Conversion API (CAPI) Off-platform conversion tracking Automated rules Strong understanding of
CPL, CPA, MQLs, ROAS, and pipeline performance Experience using CRM or marketing automation tools to evaluate downstream lead quality Strong analytical and optimization skills Fluent English with strong written communica

📌 Facebook Ads Specialist (Iztapalapa)
🏢 Pavago
📍 Iztapalapa