Descripción de la empresa

Descripción del empleoAbout the Role
As a Digital Experience Manager, your main focus will be to manage interaction with customer support; Guide E-com Leads based on executional plan; and Optimize overall digital performance based on QCP and Global guidelines.
This on-site role reports into our Commercial Manager and is based out of Mexico Support Office.
A Day in the Life
Working at H&M; means no two days are ever the same, but a typical day will include the following responsibilities:
- Digital commercial customer planning
- Translate QCP into daily site activity plan across customer groups, including content publishing (e.g., start page, navigation)
- Optimize overall digital performance based on QCP and Global guidelines
- Digital experience optimization
- Secure full funnel optimization of the holistic digital customer experience on .com and app
- Plan analysis of sales performance, web analytics, user behavior and A/B testing to generate hypothesis and identify actions to improve digital sales, profit, brand perception, customer lifetime value, etc.




- Review results and conclusions of tests and actions, and share learnings with Sales Market teams and General functions to continually optimize digital experience, customer journey, and inform Global development roadmap
- Continually monitor and optimize delivery, payment & return options and fees to drive overall digital profit growth
- Drive implementation of post-purchase strategies, new capabilities and roll-outs
- Manage interaction with customer support
- Raise incidents with Global / Business Tech
- Collaboration
- Plan digital execution together with Commercial Manager and Commercial Lead General Information
- Guide E-com Leads based on executional plan
- Leverage Commercial Business Analyst for analysis and testing

RequisitosWho You Are:
- Bachelor’s degree in Business, Marketing, Economics, or related field
- Deep understanding of digital channel and commercial implications
- Le

📌 Digital Experience Manager (Cuernavaca)
🏢 H
📍 Cuernavaca