Our client is a confidential, licensed financial technology company operating a rapidly growing digital lending platform in Mexico. Backed by an international technology group with deep expertise in artificial intelligence, big data, and digital financial services, the company provides innovative consumer finance solutions that promote financial inclusion through technology-driven lending products.
Operating in one of Latin America's fastest-growing fintech markets, the organization combines advanced digital platforms, data-driven decision-making, and robust risk management to strengthen its market position while maintaining strict regulatory compliance.
As part of its continued expansion, the company is seeking an experienced executive to lead its marketing organization in Mexico, driving brand growth, customer acquisition, and commercial performance. The company name and additional details will only be disclosed to shortlisted candidates during the interview process.
The Marketing Director will lead the overall marketing strategy, brand development, customer acquisition,



and commercial growth initiatives for the Mexico market. Reporting directly to the Board of Directors, this executive role is responsible for aligning local marketing strategies with general business objectives while overseeing integrated campaigns, marketing operations, agency partnerships, and organizational leadership.
Develop and execute the overall marketing strategy, brand positioning, and growth roadmap for the Mexico market.
Lead integrated marketing campaigns across digital marketing, brand management, social media, influencer marketing, public relations, partnerships, and performance marketing.
Build, lead, mentor, and develop a high-performing marketing organization while establishing performance objectives and KPIs.
Manage relationships with advertising agencies, media partners, PR firms, creative vendors, and strategic marketing partners.
Monitor marketing performance, campaign effecti

📌 Head of Network Marketing (Jalisco)
🏢 MatchaTalent
📍 Jalisco