We support a wide range of digital payments choices, making transactionssecure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Manager, Area MarketingOverview
The Marketing Manager will develop and ensure consistent definition and implementation of a holistic Marketing Plan capable to exploit Digital, ATL, BTL and partnerships' activities in order to build MasterCard brand, develop relevant product positioning for an issuer/merchant, increase card issuance and usage to reach the issuer business objectives.
She/he will work also with sales team members and other internal cross‐functional groups to design and implement specific marketing initiatives to create value for counterparts and MasterCard.
In alignment with the MasterCard business strategy and building on Traditional (Issuers/acquirers) and Non Traditional (merchants, partners) customers' strategy and needs,



the Marketing Manager will be responsible for the implementation of marketing strategies and specific programs
Development of superior knowledge and marketing intelligence to develop valued and differentiating programs, establishing MasterCard as a customer's preferred business resource.
Customer strategy implementation, marketing program ideation, program execution through to post issuer/merchant results tracking and analysis. Within this, responsible for providing marketing expertise with aim to provide the best customized solutions, which create long term value.
Budget management: Guarantee a savvy and efficient usage of the budget investments implementing post analysis activities to ensure proper ROI on funding. Develop differentiating marketing activities for measurable benefit to the bank customers and MasterCard such as:
Develop marketing programs focusing on brand building and specific products.
agencies, film production, etc

📌 Manager, Area Marketing (Ciudad de México)
🏢 Mastercard
📍 Ciudad de México