Why we're hiring this role now

This is the first-ever Growth role at IPSY Mexico. Paid acquisition, CRM, and product growth have each delivered independently, but no one has owned the system end to end. As Mexico becomes the blueprint for LATAM expansion, the GM needs a single owner who can connect the three levers and run them as one engine.

What's in it for you

You would own the full growth engine at IPSY Mexico: paid, CRM, and product growth, under one mandate. You report directly to the General Manager and have full P&L; visibility. You inherit a Paid Media Manager already in seat, a CRM Manager in progress, and a Product/UX/Research Copywriter and Analytics specialist on the team.

As Mexico becomes the LATAM blueprint, the role grows in scope and seniority alongside the regional expansion.

What success looks like

Paid, CRM, and product growth operate as a connected system with shared metrics and a shared roadmap. The team you lead is built out and performing, and Mexico has a documented playbook ready to apply to the next LATAM market.

What you'll do




- Own the full growth engine for IPSY Mexico: paid acquisition, CRM/lifecycle, and product growth.
- Manage the ~$3M paid budget end to end, with hands-on involvement in channel strategy and execution.
- Lead and grow the team: Paid Media Manager, CRM Manager, Product/UX/Research Copywriter, and Analytics specialist.
- Connect paid, CRM, and product growth into one coherent funnel, with shared metrics and a shared roadmap.
- Partner with the US CRM team and other integral counterparts to align on lifecycle strategy and tooling.
- Build the LATAM blueprint so Mexico's growth model is repeatable in the next markets.
- Operate as both strategist and operator — set the model, then get into the weeds when the numbers demand it.

You're probably a fit if you have
- 9+ years in growth or performance marketing, with sustained ownership of outcomes.
- Hands-on paid media at scale — you've personally run the levers, not

📌 Sr Growth Director (Ciudad de México)
🏢 Talental
📍 Ciudad de México