About PayJoy
PayJoy, a Public Benefit Corporation, is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success.
Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system.
Through PayJoy's point-of-sale financing and card offerings, customers gain access to a modern quality of life.
PayJoy's credit also allows our customers to seize opportunities as micro-entrepreneurs, and acts as insurance for tough times. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth.
This role The Senior Growth Manager – Direct to Consumer (DTC) is responsible for leading PayJoy's digital acquisition strategy across key markets including Mexico, Brazil, and Colombia. This role drives scalable and profitable growth through performance marketing, funnel optimization, and cross-functional collaboration with Risk, Product, and Analytics teams.



The position focuses on acquiring high-quality customers while optimizing CAC, improving conversion, and ensuring strong portfolio performance.
Responsibilities
Own the DTC acquisition strategy and execution across paid and owned channels (Google, Meta, TikTok, OEMs, affiliates), driving scalable and efficient customer growth Plan, launch, and optimize campaigns across multiple markets, testing creatives, audiences, and bidding strategies to maximize ROI and minimize CAC Analyze performance using cohort-based metrics (LTV, CAC, payback, repayment), generating actionable insights and recommendations for continuous improvement Partner closely with Risk and Analytics teams to ensure acquisition quality and alignment with credit performance metrics such as approval rate, delinquency, and repayment Lead structured experimentation across the funnel, including creatives, landing pages, onboarding flo

📌 Growth Senior Manager (Mérida)
🏢 Payjoy
📍 Mérida