At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.
At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.
Whatever your role, you’ll be part of a integral community that values your ideas and empowers you to make an impact, on your career and on the world around you.
Responsibilities
The Opportunity
The Marketing Digital Analyst role will support the ongoing management of the Digital Asset Management (DAM) platform operations for PepsiCo Foods North America (PFNA). This includes acting as primary Point of Contact for Brand Teams,
other Internal Stakeholders and External Stakeholders including agency partners. It will also support the management of web content updates to PFNA websites via the Drupal Content Management System (CMS) and provision of basic analytics using Google Analytics.
Your Impact
As Marketing Digital Analyst your responsibilities would consist of:
- Support operational set-up and implementation of the Digital Asset Management system within PepsiCo, partnering with and delivering this service to D3 and PFNA brand teams
- Define taxonomy hierarchies, naming conventions and cataloging, tagging and archiving of digital assets, ensure consistency with global solutions
- Partner with IT and Marketing to ensure full system integration and workability
- Support embedding Asset Management within PFNA, developing user manuals and training programs to build knowledge, educate and drive adoption, whilst advocating across
📌 Marketing Digital Analyst (Miguel Hidalgo)
🏢 PEPSICO
📍 Miguel Hidalgo
Postulate a este anuncio
Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.