06 sep
|
Scalesource
|
México
06 sep
Scalesource
México
Description
Paid Acquisition Lead
Fully Remote · Full-Time · $1,500 USD/month
This is an internal role at ScaleSource, a remote staffing agency. You will not be placed with a client. You'll own paid acquisition for ScaleSource itself, working directly with Sales, Operations, Marketing, and Development to turn ad spend into qualified pipeline and revenue.
What This Role Actually Is
ScaleSource doesn't need someone who launches campaigns and reports on impressions or clicks. We need someone who owns the full funnel:
Ad → Landing Page → Lead Capture → Booked Sales Call → Qualified Opportunity → Sales Pipeline → Closed Revenue
If something anywhere in that chain is blocking revenue, whether it's targeting, creative, the landing page, the offer, tracking, follow-up, or the channel itself, it's your job to find it, test a fix, and measure the result. The goal isn't a good-looking ad dashboard. It's a paid acquisition system that reliably produces sales-qualified pipeline and revenue.
What You'll Own
- Build, launch, and optimize paid campaigns across Meta, Google, LinkedIn,
YouTube, TikTok, and other channels when the business case supports it
- Own the funnel end to end, and diagnose exactly where it's breaking: targeting, creative, landing page, offer, or follow-up
- Continuously optimize landing pages for conversion, working with Marketing and Development
- Build and maintain audiences: retargeting, first-party data, lookalikes, and lead lists
- Keep attribution clean across Meta Pixel, LinkedIn Insight Tag, Google Tag Manager, GA4, CRM, and UTMs
- Run a structured testing roadmap. Every meaningful test needs a hypothesis, an expected result, and a way to measure it
- Watch competitors and market trends for audiences, messaging, and creative angles worth testing
- Build reporting that ties ad spend directly to pipeline and revenue, not just platform metrics
- Work with Sales on lead quality, objections, show rates, and pipeline progression, and turn that feedback into
📌 Paid Acquisition Lead (México)
🏢 Scalesource
📍 México