Edgewell is a integral team of over 6,000 visionaries, doers and makers. Our secret is people, and we have an inspiring and collaborative global force of them. Our portfolio of over 25 brands touches lives in more than 50 countries by making useful things joyful. Together, we reimagine good mornings and endless summers, strive for more sustainable ways to beautify and bond, and do it all with not only confidence but determination.
The Sr Manager Customer Marketing & Category is responsible for leading the Customer Marketing agenda across the assigned cluster, ensuring the effective translation of brand and category strategies into winning channel, customer, and point-of-sale execution. This role acts as a strategic bridge between Brand Marketing, Sales, and Finance, driving profitable and consistent growth.

The position leads to the adaptation of brand strategies to different channels and customers, developing customer and channel plans that maximize shopper impact, improving execution excellence at POS, and accelerating sell-out.



A core accountability is the management and optimization of deflator (trade investment), ensuring efficient use of resources to deliver and improve net sales and profitability.

The Sr. Manager provides leadership to the Customer Marketing team within the cluster, builds strong collaboration with key customers and internal stakeholders, and uses insights, analytics, and ROI measurements to continuously refine plans and elevate commercial performance.

Key Responsibilities
- Translate brand strategy into channel and POS execution
- Adapt regional and local brand strategies to local market realities, channels, and customer needs
- Define clear activation guidelines by channel (Modern Trade, Traditional Trade, Drug&Pharma;, Tourism, Proximity, eCommerce)
- Ensure consistent brand positioning while allowing flexibility for customer-specific execution
- Lead annual and quarterly customer marketing planning aligned with brand priorities
- Develop

📌 Sr. Manager, Customer Marketing (Ciudad de México)
🏢 Edgewell
📍 Ciudad de México