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Job Title: Paid Media Specialist
Location: Remote
Time Zone: US Time Zones (EST–PST)

Role Overview
We are seeking a highly analytical and experienced Paid Media Manager to join a fast-growing, US-based wellness brand's performance marketing team. This is a full-time, hands-on, execution-focused role requiring a strong command of data, a structured approach to experimentation, and the ability to operate with autonomy in a fast-paced, compliance-driven environment.

Key Responsibilities
- Own and manage paid media campaigns across Meta Ads, Google Ads, and additional channels including Snapchat and YouTube
- Monitor daily campaign performance and implement optimizations including bid strategy adjustments, audience refinements, budget reallocations, and creative testing
- Design and execute structured A/B testing frameworks across creatives, audiences, and landing pages to continuously improve CAC and new customer ROAS




- Analyze and reconcile in-platform data against back-end sales data to ensure attribution accuracy and reporting integrity
- Collaborate with the creative team to brief, request, and evaluate ad creatives based on performance data
- Rebuild and scale Google Ads Search campaigns and support Merchant Center approval for Shopping ads
- Work closely with the data team to maintain and improve performance dashboards and reporting infrastructure
- Navigate platform compliance requirements specific to the industry, ensuring all campaigns adhere to policy restrictions
- Identify performance gaps and proactively recommend strategic adjustments to the Head of Paid Media

Required Qualifications
- Demonstrated hands-on paid media experience with proven ownership of Meta Ads campaigns
- Proven track record of driving new customer acquisition with measurable improvements in CAC and ROAS
- Strong experimental mindset with experience designing, running, and documenting stru

📌 Paid Media Specialist (Ciudad de México)
🏢 Hire Hangar
📍 Ciudad de México