Primary Responsibilities:
Strategic Planning & Financial Partnership
Act as a Finance Business Partner, collaborating closely with Finance to align marketing strategies with business and financial objectives
- Participate in strategic marketing planning, translating strategic objectives into actionable plans and business cases.
- Lead the creation and evaluation of business cases for promotions, including financial assessments and ROI analysis.
- Contribute regional insights to annual and long‐range strategies, ensuring optimal timing and sequencing (AOP & LRBP).
- Working together with Marketing provides suggestions for sales and COI forecast estimation per month
- Support the development, administration, and tracking of the annual marketing budget (Dopex), recommending adjustments as business needs evolve

Integrated Commercial Calendar & Promotions
- Design, build, and execute the Integrated Commercial Calendar, ensuring relevant, compelling monthly offers that drive incremental sales and ABO engagement.
- Lead the full end‐to‐end process for the calendar, including:




- Project intake and prioritization by tier.
- KPI and financial impact modeling with analytics.
- Calendar‐building workshops.
- Approval processes, stakeholder influence, and socialization.
- Lead pricing and promotion squads, ensuring strong cross‐functional alignment
- Provide organization to the promotional strategy and execution from concept to post‐mortem, through the promotion squad including:
- Strategic design and analysis.
- Projections, forecasting influence (FCST), and planning alignment.
- Financial assessments and profitability stewardship.
- ABO co‐creation and communication creativity.
- End‐to‐end project oversight to guarantee flawless execution.

Project & Program Management
Lead regional and cross‐functional project teams to deliver local initiatives aligned with LATAM strategy.
- Apply Agile project management methodologies to drive speed, focus, and accountability.
- Track and

📌 Senior Marketing Strategist (Nuevo León)
🏢 Amway
📍 Nuevo León