Description
Performance Marketing Specialist – Google Ads, Meta Ads & Paid Media | Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
Preferred Locations: Pakistan, LATAM, South Africa, Philippines
About the Role
At Pavago, one of our clients is hiring a Performance Marketing Specialist to manage, optimize, and scale paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital channels.
This is a hands-on paid media role focused on measurable growth and acquisition performance — not simply campaign coordination.
You’ll own campaign execution, budget optimization, conversion tracking, A/B testing, attribution, and performance reporting, with a focus on improving ROAS, CPA, CPL, and conversion rates.
You’ll collaborate with creative, content, sales, and marketing teams to turn advertising spend into qualified leads, customers, and revenue.
If you’re a data-driven marketer who enjoys testing, optimizing, and scaling campaigns, this role is a strong fit.
What You’ll Own
Paid Media Campaign Management
- Build, launch,



and manage campaigns across:
- Google Ads
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- Other relevant paid channels
- Manage campaigns focused on lead generation, customer acquisition, sales, revenue, and brand growth
- Develop and test audiences, messaging, creatives, and campaign structures
- Manage campaign budgets, bidding strategies, targeting, and placements
- Scale winning campaigns while maintaining performance efficiency

Campaign Optimization & Growth
- Monitor campaign performance and optimize accounts regularly
- Improve key metrics including:
- Return on Ad Spend (ROAS)
- Cost Per Acquisition (CPA)
- Cost Per Lead (CPL)
- Click-Through Rate (CTR)
- Conversion Rate
- Identify underperforming campaigns and implement improvements
- Test new channels, audiences, formats, and acquisition strategies
- Scale successful campaigns based on performance data

A/B Testing & Experimentation
- Develop

📌 Performance Marketing Specialist (México)
🏢 Pavago
📍 México