Company Overview

DiDi General Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit: www.didiglobal.com/news

Team Overview





We are looking for a brand strategist who can own the executional layer of brand strategy , translating positioning direction into actionable creative briefs, operating the BHT , and serving as the key interface with the creative agency for material preparation. You will be a high-impact individual contributor working closely with the Brand Strategy Lead, with ownership over the tools and processes that keep the team grounded in data and aligned with the brand.

Role Responsibilities

STRATEGY & EXECUTION
- Write, version, and maintain creative briefs for all brand and service campaigns — ensuring every brief clearly translates business needs into actionable creative direction for the agency
- Run and continuously update the BHT waves: collect and process data from the Insights team, maintain dashboards, flag attribute movements, and surface trends to the team
- Independently manage small brand projects end-to-end, and contribute to larger strategic campaigns — handling

📌 Brand Manager (Ciudad de México)
🏢 Didi Global
📍 Ciudad de México