Job Description
About the role:
- Own the local customer engagement strategy for assigned brand(s), translating Takeda's central brand strategy and modular content into a locally executable plan.
- Design the customer journey and orchestrate omnichannel engagement across field and non-personal channels, managing local investment on an ROI basis.
- Feed performance, market and customer insights back to Marketing & Customer Excellence (MCE) to shape future brand strategy and content.
- Deliver local brand performance — market competitiveness

How you will contribute:
- Local situational analysis and customer insight — understand local customer needs, barriers, journey and competitive context to ground the engagement strategy (engagement-focused, not brand re-strategizing).
- Own the Local Engagement Plan — the core deliverable: an all-channel, all-tactic plan covering audiences / segments, objectives, channel mix and sequencing, module selection rationale, budget allocation, enablement needs, measurement plan and learning agenda. Develop it with cross-functional input and buy-in.




- Design the local customer journey and experience — own the local HCP / customer journey across touchpoints within the overall journey framework set centrally by Marketing Execution, and optimize engagement quality, not just channel activity.
- Set engagement objectives across channels — define goals, target audiences, key messages and content needs across face-to-face 1:1 (field / KAM), face-to-face many-to-many (meetings, congresses, events, advisory boards) and digital / non-personal channels.
- Brief and train field teams on brand messaging — equip field / KAM teams with the brand messaging and narrative and train them on message delivery; the Sales Lead owns the rest of field-team management, coaching and delivery.
- Sustain key-customer engagement and market proximity — act as a visible local point of contact for priority customers, maintain direct personal contact, and keep a first-ha

📌 Marketing Engagement Lead (Ciudad de México)
🏢 Takeda
📍 Ciudad de México