TheBrand Manager leads the end-to-end brand strategy for one or more strategic brands and platforms at Comex, ensuring consistency, relevance, and sustainable growth in the market.

You will strengthen brand equity, driving business growth, and building meaningful consumer connections through positioning and outstanding execution across all touchpoints.

You will report to Brand Director.

Key Responsibilities
- Define and lead the brand strategy, including positioning, value proposition, important messages, and communication guidelines aligned with Comex's goals.
- Lead the execution of brand communication plans, integrating campaigns, and in-store activations to ensure strategic coherence and growth.
- Lead the development of integrated marketing campaigns, overseeing creative processes, timelines, budgets, and deployment across all channels, in close collaboration with creative and media agencies and other teams.
- Identify market, consumer, and cultural trends to keep the brand connected to consumer needs.
- Manage main marketing processes, including procurement, promotions,



budget planning, and expense control, in compliance with corporate policies.
- Collaborate with Trade Marketing, Media & Sponsorships, Digital, E-commerce, Sales, and CRM teams to ensure aligned brand execution across the entire customer journey.
- Develop brand team talent.

Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or related fields.
- 7-10+ years of experience in Brand Management within consumer goods, retail, or similarly complex categories.
- 5+ years of experience leading 360° communication campaigns and production processes.
- 5+ years of experience with corporate marketing processes and budget management.
- Intermediate to advanced English proficiency

About us:
PPG: WE PROTECT AND BEAUTIFY THE WORLD

The PPG Way

Every single day at PPG:
We partner with customers to create mutual value.

We are "One PPG" to the world.

We trust our peo

📌 Gerente Sr de Marca (Miguel Hidalgo)
🏢 Ppg
📍 Miguel Hidalgo