Directive is a revenue-first marketing consultancy built to serve B2B SaaS, enterprise technology, industrial, and commerce brands. We don't make things look good for its own sake. We build visual systems that hold up under the pressure of performance channels, complex professional services positioning, and a buying audience that starts with a CMO and ends with a CFO.
We are looking for a Senior Creative Designer who is equally at home in brand and in paid creative. You will be the person who builds and maintains Directive's visual identity, produces the ad creative that runs across our own paid programs, and designs the sales materials that our growth team puts in front of enterprise prospects. This is an individual contributor role — no direct reports — but the work will be high-visibility and the standard will be high.
If you are a designer who cares equally about craft and commercial outcome — who can make a design system and a :15 LinkedIn ad with the same level of rigor — this is the role.
WHAT YOU WILL OWN
Brand Identity & Visual System
Directive is structured in three-division brand with Stratos, our proprietary AI platform, as a fourth visual identity thread that runs through all of them. You will be the person who makes that coherent.
- Steward and evolve Directive's visual identity across all touchpoints
- Build and maintain a scalable design system that accounts for three divisions, multiple industry verticals, and the Stratos platform layer — ensuring every asset is immediately recognizable as Directive without being visually interchangeable
- Translate brand positioning into visual language that reads as credible and sophisticated to a CMO-level audience — not a startup aesthetic, not a generic B2B agency aesthetic
Ad Creative — Paid Social, Programmatic & Video
Directive runs its own paid media program across LinkedIn, YouTube, Meta, TikTok, and programmatic channels. You will design and produce the creative assets that run in those p