Social Media & Video Content Specialist

Location: Tepatitlán or Querétaro Type: Full Time

Role Overview

BTS is seeking a Social Media & Video Content Specialist who can build our online authority, trust, and visibility through a video-first, professional storytelling approach. This is a strategic role: not about chasing trends, but about crafting a coherent narrative, amplifying our expertise, and improving our credibility across social platforms and professional networks.

You will own BTS’ social media presence end-to-end, including strategy, content creation, SEO reporting, performance tracking, and posting. You’ll also develop video content that highlights BTS’ expertise, culture, and thought leadership, helping reduce the sales cycle by fostering trust and authority.

Key Responsibilities

1. Social Media Strategy & Planning
- Develop and execute a comprehensive social media strategy aligned with BTS’ business goals.
- Translate BTS’ technical expertise (engineering, QA, AI, UX) into clear, engaging content pillars.
- Plan and maintain monthly content calendars,



ensuring narrative consistency.
- Monitor social media performance with regular SEO and engagement reports, adjusting strategy as needed.
- Identify opportunities to increase online visibility (e.g., creating profiles on DesignRush, Clutch, and other industry platforms).

2. Video Creation & Editing
- Produce and edit high-quality video content for professional audiences:
- Talking-head videos with BTS employees
- Case study highlights
- Behind-the-scenes and culture videos
- Educational or insight-driven clips
- Convert long-form content (interviews, talks, workshops) into compelling short-form social videos.
- Ensure videos maintain credibility, clarity, and a polished professional tone.

3. Social Media Management & Content Execution
- Craft strong captions that balance technical accuracy, clarity, and warmth.
- Schedule and manage posts across LinkedIn (primary), X, Facebook, and other relevant c

📌 Social Media (Santiago de Querétaro)
🏢 Blue Trail Software
📍 Santiago de Querétaro