06 sep
|
Digile
|
Ciudad de México
06 sep
Digile
Ciudad de México
Job Title: Marketing & Business Development Manager Location: Remote (LATAM)
Full time role
Person will travel to US as needed to attend conference and client meeting.
Role Summary
We are seeking an experienced Marketing & Business Development Manager to lead Digile's U.S. market expansion. In this role, you will design and execute our end-to-end go-to-market strategy, run high-impact demand generation programs, and collaborate cross-functionally to drive enterprise pipeline growth.
Core Responsibilities
Demand Generation & ABM: Design and execute multi-channel campaigns and targeted Account-Based Marketing (ABM) strategies to generate qualified leads and drive pipeline in the U.S. enterprise IT sector.
Content & Sales Enablement: Produce executive pitch decks (high Power Point proficiency required), case studies, and solution briefs that translate complex tech offerings into compelling narratives. Equip sales teams with high-impact enablement toolkits.
Partner & Event Marketing:
Collaborate with strategic technology partners on co-marketing campaigns, co-branded collateral, and industry events/conferences to expand market reach.
Campaign & Metric Tracking: Monitor, analyze, and optimize performance metrics across all marketing channels to ensure ROI and inform future strategies.
Qualifications
Experience: 5+ years of B2B marketing experience within enterprise IT services, software consulting, or SaaS.
Market Expertise: Proven track record of successfully targeting and engaging U.S. IT executives and technology decision-makers.
Communication: Exceptional verbal and written English communication skills; strong ability to present to senior stakeholders.
Technical Proficiency: Hands-on experience with marketing automation tools and CRM platforms.
📌 Market and Business Development Manager (Ciudad de México)
🏢 Digile
📍 Ciudad de México