06 sep
|
Ingredion
|
Guadalajara
06 sep
Ingredion
Guadalajara
TITLE: Marketing Communications Manager - MX
LOCATION: Mexico
REPORTS TO: Global Head of Brand & Marketing Communications with functional reporting line to Regional Marketing Director
DIRECT REPORTS: 0
Ingredion is hiring a Marketing Communications Manager, MX who is responsible for driving all marketing communication activity in the region, inclusive of content development and planning. This position will shape the integral IMC plan, providing regional specific inputs. They will then deploy this plan in region, along with any region-specific initiatives. They will be part of the global Brand and Marketing Communication Center of Excellence (COE) and work very closely with the region marketing leadership and the global Digital COE. They will manage deliverables with agency partner(s) as well as manage the marketing calendar and content planning process, including the development (and adaptation) of creative and copy writing of marketing communications activities and materials and co-ordinate approvals. They will also ensure region alignment to global COE methodologies, guidelines,
processes, tools, and best practices.
As a marketing communication and content lead for MX, your responsibilities will include:
Collaborates to shape the T&HS; segment annual global marcoms plan ensuring it captures regional needs
Develops region executional calendar, including product launches and category campaigns, to drive demand for new and existing solutions. Ensure alignment of event, social and campaign plans to the global annual marcoms plan
Leads specific projects for the region to deploy the global segment communication plan
Ensures regional content / assets are up to date, localized and translated
Develops and delivers high impact communications plans and go-to-market tools for regional new product launches
Collaborates with cross-functional teams including category marketing, technical and sales teams to develop necessary G2M enablement materials needed for the region
Develop
📌 Manager Marketing Communications Mexico (Guadalajara)
🏢 Ingredion
📍 Guadalajara