Job Description: Amazon Marketing Manager
Position: Amazon Marketing Manager
Language Requirement: 100% Bilingual English/Spanish
Department: Marketing / E-Commerce
Reports To: Director of Sales, Marketing Director, or General Manager
Work Schedule: Full-Time
Position Summary
We are seeking a highly motivated and experienced Amazon Marketing Manager to lead and manage our Amazon marketplace strategy. This role is responsible for increasing product visibility, improving sales performance, optimizing listings, managing advertising campaigns, and ensuring the overall growth and profitability of our Amazon channel.
Key Responsibilities
- Manage and optimize product listings on Amazon, including titles, bullet points, descriptions, keywords, images, and A+ content.
- Develop and execute Amazon marketing strategies to increase traffic, conversion rates, and sales.
- Plan, manage, and optimize Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
- Monitor advertising performance, ACOS, ROAS, conversion rates, impressions, clicks,
and overall campaign profitability.
- Conduct keyword research and competitor analysis to improve product ranking and visibility.
- Track product performance and prepare regular reports with insights, recommendations, and action plans.
- Coordinate with internal teams to ensure product information, pricing, inventory, and promotions are accurate and up to date.
- Monitor customer reviews, feedback, and product ratings, and recommend improvements when needed.
- Identify opportunities for new product launches, promotions, bundles, and seasonal campaigns.
- Ensure Amazon listings comply with marketplace guidelines, brand standards, and company policies.
- Work with graphic designers, photographers, copywriters, and other team members to improve product presentation.
- Communicate professionally in both English and Spanish with vendors, internal departments, agencies, and business partners.
- Stay update
📌 Amazon Marketing Manager (Monterrey)
🏢 JP
📍 Monterrey