As a Paid Media Lead, you lead full-funnel media planning and execution by aligning global and local paid-media activities with commercial goals, optimizing performance, and driving strong results across channels.
You manage agency collaboration, oversee media budget follow-up, and ensure high-quality execution through continuous reviews, performance tracking, and cross-functional coordination.
This hybrid role reports into the Marketing Manager and is based at the Mexico Support Office.
A Day in the Life
Working at H&M; means no two days are ever the same, but a typical day will include the following responsibilities:
- Media Strategy & Planning_
- Lead the formulation of Full-funnel (global and local paid media channels) media plans for activities along marketing calendar in accordance to set QCP process together with local agency teams, including budget per campaign/channel/week
- Align media plan and continuous updates with commercial plan
- Media Activation, Optimization & Performance_
- Lead the activation and ongoing performance follow-up of local paid media channels
- Collaborate with Global Media Optimization Lead on media optimization of global media channels
- Lead Full-funnel media Monthly and Quarterly Reviews in Sales Market
- Drive and follow up on paid media budget investments and results for the sales market.
- Agency Management & Governance_
- Conduct onboarding and regular performance reviews for local agencies based on general framework
- Responsible for the overall tactics and execution of local channel activation in collaboration with the media agency and global media teams.
Qualifications:
- Who You Are:
- Degree in Marketing, Comms., Business or related field
- Strong paid media expertise across channels and the full funnel
- Analytical and data-driven mindset - Strong stakeholder management and collaboration skills
- Commercial mindset with focus on ROI and performance
- 5-7 years’ experience in digit
📌 Paid Media Lead (Ciudad de México)
🏢 H&M
📍 Ciudad de México
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