Graphics Industry Analyst Description - Job Summary
The Graphics Industry Analyst combines market intelligence, economic analysis, forecasting, competitive intelligence, and strategic advisory expertise to develop an independent and forward-looking perspective on the graphics industry. This role explains what is changing, why it is changing, where the market is heading, and what it means for the business, translating market complexity into actionable insights that support strategic planning, portfolio decisions, and investments.
Responsibilities
- Market Drivers: Research and identify the fundamental economic, technological, competitive, regulatory, and customer drivers shaping integral graphics markets across digital and analog printing, production, industrial, large format, labels, packaging, and specialty printing.
- Market Surveillance: Develop and maintain market-driver dashboards by category and geography, using leading indicators to identify changes in demand, print activity, technology adoption, and customer investment.
- Market Sizing & Forecasting:



Build and maintain top-down and bottom-up models using macroeconomic indicators, installed base, equipment shipments, replacement cycles, utilization, print volumes, and other market fundamentals.
- Market Outlook: Develop short-, medium-, and long-term forecasts that explain both expected market direction and the underlying factors driving change.
- Technology & Application Trends: Analyze shifts across printing technologies and applications, including the transition from analog to digital and the emergence of new production methods and use cases.
- Competitive Intelligence: Evaluate competitive dynamics across equipment manufacturers, technology providers, software and workflow companies, consumables and substrate suppliers, print service providers, converters, and channels.
- Customer & Industry Economics: Assess customer purchasing behavior, equipment economics, utilization, productivity, pricing, consumables,

📌 Graphics Industry Analyst (San Pedro Tlaquepaque)
🏢 Hewlett Packard Enterprise
📍 San Pedro Tlaquepaque