About the Role
We are seeking a highly analytical, results-driven Digital Marketing Manager to lead the strategy, execution, optimization, and growth of paid acquisition channels, with a strong focus on Google Ads and Microsoft Advertising (Bing Ads).
This is a hands-on role that combines strategic planning with daily campaign management. The adecuado candidate has extensive experience managing large-scale B2B paid search campaigns, significant advertising budgets, and multiple accounts simultaneously. They are passionate about performance marketing, data-driven decision-making, and leveraging AI tools to maximize growth and campaign efficiency.
Key Responsibilities
Campaign Strategy & Execution
- Own the end-to-end strategy, execution, and optimization of paid search campaigns.
- Build, launch, and manage campaigns across Google Ads and Microsoft Advertising.
- Develop campaign structures, audience targeting strategies, bidding models, and budget allocations.
- Create and execute A/B testing initiatives for ad copy, creatives, targeting, and bidding strategies.




- Identify and launch new customer acquisition opportunities and scalable growth channels.
- Ensure advertising best practices are implemented consistently across all platforms.
- Continuously monitor industry trends and emerging tools to improve campaign performance.

Budget Management & Performance Optimization
- Own and manage advertising spend across all assigned channels.
- Monitor, analyze, and improve key performance metrics, including:
- Cost Per Lead (CPL)
- Conversion Rate
- Lead Volume
- Return on Investment (ROI)
- Cost Efficiency
- Reallocate budgets strategically based on campaign performance and business goals.
- Diagnose performance issues and implement corrective actions quickly.
- Successfully manage and optimize 20+ campaigns simultaneously.

Reporting & Growth Initiatives
- Prepare weekly and monthly performance reports with actionable insights.
- Present recommendations for campaign scaling

📌 Digital Marketing Manager (México)
🏢 SOLVO GLOBAL
📍 México