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Job Title: Paid Media Specialist
Location: Remote
Time Zone: US Time Zones (EST–PST)
Role Overview
We are seeking a highly analytical and experienced Paid Media Manager to join a fast-growing, US-based wellness brand's performance marketing team. This is a full-time, hands-on, execution-focused role requiring a strong command of data, a structured approach to experimentation, and the ability to operate with autonomy in a fast-paced, compliance-driven environment.
Key Responsibilities
Own and manage paid media campaigns across Meta Ads, Google Ads, and additional channels including Snapchat and YouTube
Monitor daily campaign performance and implement optimizations including bid strategy adjustments, audience refinements, budget reallocations, and creative testing
Design and execute structured A/B testing frameworks across creatives, audiences, and landing pages to continuously improve CAC and new customer ROAS




Analyze and reconcile in-platform data against back-end sales data to ensure attribution accuracy and reporting integrity
Collaborate with the creative team to brief, request, and evaluate ad creatives based on performance data
Rebuild and scale Google Ads Search campaigns and support Merchant Center approval for Shopping ads
Work closely with the data team to maintain and improve performance dashboards and reporting infrastructure
Navigate platform compliance requirements specific to the industry, ensuring all campaigns adhere to policy restrictions
Identify performance gaps and proactively recommend strategic adjustments to the Head of Paid Media
Required Qualifications
Demonstrated hands-on paid media experience with proven ownership of Meta Ads campaigns
Proven track record of driving new customer acquisition with measurable improvements in CAC and ROAS
Strong experimental mindset with experience designing, running, and documenting structured ad tests
Proficiency

📌 Paid Media Specialist (Ciudad de México)
🏢 Hire Hangar
📍 Ciudad de México