Our client is a a $6.5M-revenue, B2C-focused company running on EOS (Entrepreneurial Operating System), looking for a Marketing Director to own our marketing function end-to-end. This is a full-time leadership role that replaces our outgoing fractional CMO, responsible for lead generation, strategic direction, budgeting, and the continuous improvement of the marketing department.
You'll sit on the leadership team, own the Marketing seat in our EOS structure (Rocks, Scorecard, L10 meetings), and be accountable for translating company-wide goals into a marketing strategy and execution plan that drives B2C growth.
What You'll Do
Lead Generation & Strategy
Own lead generation to support annual revenue targets and B2C growth
Set marketing strategic direction across campaigns, messaging, and brand
Build quarterly plans based on strategic direction; identify new marketing channels and tests
Negotiate marketing agreements with partners and external resources; research and evaluate channel partners
Own annual marketing review — what's working, what's not, market trend analysis,



and strategy shifts Brand, Content & Channel Oversight
Maintain oversight of brand standards (DRM brand)
Final approval of content for email marketing/sequences, social media, blogs, and paid advertising
Determine campaign design direction for print materials and collateral; sign off on creative
Identify and approve required website updates
Oversee content creation and data clean-up/organization work
Budget & Vendor Management
Manage and optimize the marketing budget for ROA (return on ad spend); recommend and manage budget allocation
Negotiate and execute agreements with marketing resources (e.g., PPC agency, CRO)
Review incoming initiatives against budget and strategic alignment
Determine budget for ambassador program and other strategic initiatives
Tools & Technical Direction
Identify needs for new marketing tools/assets; define requirements, specs, and budget
Direct Marketing team to either source

📌 Marketing Lead (México)
🏢 Zipdev
📍 México