This posting is for 2 roles of Senior Manager, Integrated Marketing Experiences.

Senior Manager, Integrated Marketing - Experience (LATAM)

Role Overview

The Senior Manager, Integrated Marketing - Experience (LATAM) is responsible for leading the design, development, and execution of integrated, end-to-end marketing experiences across assigned brands or categories in Latin America.

Operating at the intersection of planning, creativity, media, and execution, this role translates brand and business strategies into coherent consumer and shopper experiences that connect meaningfully across all touchpoints. The Senior Manager plays a critical role in ensuring creative excellence, experience consistency, and strong cross-functional orchestration—bringing marketing plans to life in ways that drive relevance, conversion, and growth.

This role requires a strategic thinker with strong executional rigor—someone who can turn insights into clear creative challenges, manage complexity, and lead agencies and internal teams to deliver impactful work.

Key Responsibilities

1.



Integrated Planning & Consumer Experience
- Lead the development of end-to-end experience strategies for assigned brands or categories, aligned with broader regional and general direction.
- Translate business and category objectives into clear creative and experience briefs, grounded in consumer and shopper insights.
- Design marketing plans around the consumer journey and shopper path, ensuring continuity and effectiveness across touchpoints.
- Contribute to long-term experience platforms, while ensuring strong execution of annual and campaign plans.

2. Creative Strategy & Execution
- Partner with Brand, Category, and Creative Strategy teams to shape creative territories and communication strategies.
- Develop high-quality creative briefs and lead agencies through ideation, development, and refinement.
- Ensure consistency of brand storytelling across content, channels, and markets.
- Support the amplifi

📌 Senior Manager, Integrated Marketing Experiences (Ciudad de México)
🏢 Coca Cola
📍 Ciudad de México