We are looking for someone with a strong media and advertising foundation; well versed in Google Ads, Meta Ads Manager, LinkedIn Ads, Google Campaign Manager, planning, presenting, executing, and optimizing all media strategies.

Media Buying & Strategy:
- Ability to audit, configure, and troubleshoot conversion tracking across Google Tag Manager, GA4, and platform-native pixels.
- Deep understanding of Google Ads Quality Score, bid strategies (CPA, ROAS, manual CPC), and how to diagnose and recover from CPC inflation.
- Must have experience with Google Ads and Hubspot
- Execute data-driven media buying strategies that align with client goals and target audiences.
- Conduct market research to identify the most effective media channels.
- Analyze historical campaign data to inform media mix and performance projections.
- Recommend channel-specific budgets and optimize spend based on performance metrics.
- Stay current on media trends, platform updates, and emerging technologies, including AI and automation tools.

Campaign Execution & Management:
- Launch, manage,



and optimize paid media campaigns across platforms such as Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic display.
- Track key KPIs such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills.
- Hands-on experience with LinkedIn Lead Gen Forms, Matched Audiences, and B2B-specific targeting strategies.
- Experience closing the feedback loop between lead quality and campaign targeting — working with sales/CRM data to optimize for qualified leads, not just volume.

Budget Management:
- Manage and allocate media budgets effectively across channels to maximize campaign performance.
- Maintain daily, weekly, and monthly budget pacing and ensure campaigns remain on schedule and within financial targets.
- Identify opportunities for cost-saving without compromising campaign effectiveness.

Skills & Qualifications:
- 4+ years of experience in media buy

📌 Digital Media Buyer (Mérida)
🏢 Bluelight Consulting
📍 Mérida