About Fuego
Fuego is redefining footwear built for dance, athletics, and streetwear — where style, performance, and comfort meet in every step. Born out of dance culture and forged on dance floors around the world, Fuego has grown into a general lifestyle brand, sold direct-to-consumer and through select retailers in 120+ countries.

The Role
We're looking for a Head of Distribution, Latin America to build and lead Fuego's distributor network across the region. This is a deal-making, relationship-building role — you'll identify the right retail and distribution partners in key markets (Mexico, Colombia, Brazil, Argentina, and beyond), negotiate and structure agreements, and drive sustainable, profitable growth in a region where Fuego doesn't yet have a strong wholesale footprint — one with deep cultural ties to the dance communities Fuego was built for.

You'll work closely with the CEO, Sales, and Product team to ensure distribution strategy aligns with brand positioning, product assortment, and pricing — and you'll be the face of Fuego to partners across Latin America.





What You'll Do
Develop and execute Fuego's Latin America distribution strategy, with a roadmap for sequencing and expansion across priority markets (Mexico, Colombia, Brazil, Argentina) over time
Lead outreach, pitch, and negotiation with prospective distributors — from first contact through signed agreement
Structure commercial terms including minimum order quantities, pricing/margin structures, territory rights, marketing co-investment, and performance targets
Negotiate and finalize distribution agreements in partnership with legal counsel, protecting Fuego's brand standards, trademark, and long-term interests
Navigate market-specific considerations across the region: import/export requirements, customs and duty structures, and local regulatory or certification requirements
Support distribution planning as Fuego expands beyond footwear into apparel and accessories, ensuring partners can grow with

📌 Head of International Distribution (Ciudad de México)
🏢 Fuego
📍 Ciudad de México