At Pfizer, our purpose is breakthroughs that change patients' lives. As we implement our AI Transformation, our GTM and Adoption team helps turn digital investment into real impact by understanding and removing barriers, driving high-impact engagement, and ensuring the new digital platforms we launch become embedded into how our colleagues work.

This is a product marketing role. The products are internal AI platforms. The market is roughly 80,000 Pfizer colleagues around the world. Positioning, segmentation, launch, and demand generation all apply here, with adoption and retention as the scoreboard.

The craft at the center of the role is positioning: holding one argument per platform and telling it in many ways. A scientist in the lab, a supervisor on a manufacturing line, and an analyst in finance should each recognize their own work in the same value proposition, and a colleague who has never heard of a platform needs something different from one who tried it once and stopped. Working norms, language,



and attitudes toward AI at work also differ across our markets and business lines, so messaging here is adapted for the audience rather than translated once and sent everywhere. What we are claiming stays constant. How it is told, to whom, and at what point in their journey is where this role does its work.

This role translates technical features into highly compelling, user-centric narratives, running internal product launches with the same rigor, creativity, and brand building typically reserved for external consumer technology launches. Most internal launch emails and mandatory announcements get ignored, and that's the bar this role is here to clear: before defaulting to the standard internal-comms playbook, this role tries something unconventional first, and builds campaigns around what actually earns attention rather than what's easiest to schedule.

Positioning, Messaging & Segmentation

Segment by lifecycle stage rather than by org chart. Match messaging to

📌 Senior Manager, CX Messaging and Activation Lead (Ciudad de México)
🏢 Pfizer
📍 Ciudad de México