Role Responsibilities
This Director, Digital Product role is responsible for driving digital growth across the company’s LACA remittance business by creating, delivering, and managing a corridor-driven product roadmap. This leader owns the end-to-end digital experience for sender, including digital wallet capabilities, and is accountable for increasing transaction volume, revenue and customer lifetime value across priority corridors. This role blends product leadership, customer insight, regulatory navigation, and market/product expansion.

The role requires deep understanding of LACA customer behaviors and the ability to translate corridor level insights into differentiated digital product experiences that drive repeat usage and long-term engagement.
- Own the LACA digital product roadmap with explicit accountability for corridor level growth and profitability.
- Define and scale digital wallet strategy as a core component of the LACA product ecosystem, including embedded financial solutions to drive loyalty and deeper engagement.
- Prioritize features that increase frequency,



retention, and lifetime value by corridor.
- Partner with regional business leaders to align go-to-market strategies to drive revenue, transactions and customer retention.
- Continuously assess corridor and wallet performance to dynamically adjust roadmap priorities.
- Drive wallet adoption, activation and repeat usage across LACA.
- Establish corridor-level and wallet specific KPIs to define product contribution to digital growth.
- Optimize digital funnels from customer registration/login to transaction.
- Lead cross-functional delivery of key initiatives.
- Localize and optimize the integral platform capabilities to specifically serve the needs of the LACA customer.
- Serve as the primary LACA product leader representing corridor and wallet priorities in global forums.
- Own the end-to-end digital customer experience, including wallet onboarding, and ensure the experiences meet market requir

📌 Director, Product, Digital Remittance (Cuauhtémoc)
🏢 Western Union Financial Services
📍 Cuauhtémoc