We are seeking an experienced Google Ads Manager to plan, build, execute, and optimize paid search and paid media campaigns across Google Search, Display Network, and YouTube. This role owns end-to-end campaign performance, from keyword strategy and account structure to bid optimization, creative testing, and conversion tracking.

This role requires deep platform expertise—not automated-only or “set-it-and-forget-it” management—and a strong understanding of how paid search fits into a broader digital acquisition strategy.

Working hours: 9:00 AM - 5:00 PM

Key Responsibilities:
- Campaign Strategy & Planning:
- Develop Google Ads strategies aligned with business objectives (leads, revenue, installs, traffic).
- Architect clean, scalable account structures by campaign, intent, product, and funnel stage.
- Define KPIs, benchmarks, and testing roadmaps.
- Account Setup & Execution,Build and manage campaigns across:
- Google Search
- Google Display Network (GDN)
- YouTube Ads
- Conduct keyword research, including:
- High-intent and long-tail keywords




- Competitor and conquesting strategies
- Negative keyword management:
- Configure bidding strategies (Manual, Max Conversions, tCPA, tROAS) based on goals.
- Ad Copy & Creative, Write and test:
- Responsive Search Ads (RSAs)
- Display and YouTube ad messaging
- Optimize:
- Headlines
- Descriptions
- Extensions (sitelinks, callouts, structured snippets)
- Collaborate with creative teams for YouTube and display assets.
- Optimization & Performance Management, Monitor performance daily and optimize for:
- CTR
- Quality Score
- CPC
- CPA / ROAS
- Adjust bids, budgets, keywords, and audiences to reduce waste and scale winners.
- Continuously improve Quality Score and impression share.
- Tracking, Attribution & Analytics, Ensure proper setup and validation of:
- Conversion tracking
- GA4 integrations
- Google Tag Manager
- Analyze performance across devices, audiences, and intent signals.
- Understand attribution models and thei

📌 Google Ads Manager (Ciudad de México)
🏢 1840
📍 Ciudad de México