We are seeking a hands-on Paid Digital Advertising Manager to plan, build, launch, and optimize paid campaigns across Meta (Facebook/Instagram), X (Twitter), and TikTok. This role is responsible for end-to-end campaign execution—from strategy and audience development to creative testing, optimization, and performance reporting.

This is not a “boost post” role. You will be expected to architect full-funnel campaigns, manage budgets efficiently, and drive measurable outcomes (leads, installs, conversions, or revenue).

Working Hours: Working hours: 9:00 AM - 5:00 PM

Key Responsibilities:
- Campaign Strategy & Planning:Develop paid media strategies aligned to business goals (awareness, demand generation, conversions, installs).
- Build full-funnel campaign structures (TOF/MOF/BOF) across Meta, X, and TikTok.
- Define KPIs, success metrics, and testing hypotheses per campaign.
- Campaign Setup & Execution,Create and manage campaigns, ad sets, and ads in:
- Meta Ads Manager
- X Ads
- TikTok Ads Manager
- Set up audience targeting, including:Custom audiences
- Lookalike audiences




- Interest and behavioral targeting
- Implement budget pacing, bid strategies, and flighting.
- Creative & Messaging, Collaborate with creative/content teams to:
- Develop ad copy, hooks, CTAs, and creative briefs
- Test multiple creative formats (static, video, short-form, UGC-style)
- Lead A/B testing for:
- Creative variations
- Copy
- Audiences
- Placements
- Optimization & Performance Management, Monitor campaigns daily and make real-time optimizations to:
- Improve CTR, CPA, ROAS, or CPI
- Reduce wasted spend
- Analyze performance trends and adjust:
- Creative rotation
- Targeting
- Budgets
- Bidding strategies
- Analytics & Reporting, Track and report on performance using:
- Native platform analytics
- Google Analytics (GA4)
- Attribution tools (if applicable)
- Deliver clear weekly and monthly reports with insights and next steps.
- Translate data into actionable recommendations for sca

📌 Paid Digital Advertising Manager (Ciudad de México)
🏢 1840
📍 Ciudad de México