What is your mission? You will be responsible for planning, executing, monitoring, and optimizing paid media campaigns across social platforms—ensuring efficient budget allocation, meeting marketing objectives, and driving continuous performance growth.
What will you do?
Campaign Management: Plan, build, and execute paid social campaigns on Meta Ads, Instagram, TikTok, LinkedIn, X, and other relevant platforms.
Strategic Alignment: Translate business, marketing, and communication goals into measurable, high-performing paid media strategies.
Setup & Architecture: Configure campaigns, ad sets, targetings, budgets, schedules, bidding strategies, and conversion events.
Audience Targeting: Define and refine audiences using demographic, geographic, behavioral, and interest-based criteria, as well as custom remarketing and lookalike segments.
Monitoring & Optimization: Conduct daily campaign performance checks to identify growth opportunities, performance gaps, and areas for improvement. Optimize ad spend, budget distribution, bids, placements, and frequency.
Performance Analysis:



Track and analyze key metrics (CTR, CPC, CPM, CPA, CPL, ROAS, conversions, reach, and engagement rate).
Testing & Experimentation: Design and run A/B tests across ad formats, creative assets, messaging, target audiences, and landing pages.
Cross-Functional Collaboration: Partner with content, design, marketing, sales, and tech teams to produce high-converting ad assets.
Data-Driven Insights: Provide actionable recommendations to refine content, creative strategy, and conversion paths based on performance data.
Tracking & Analytics: Verify pixel, tag, and conversion event setups using digital analytics tools (Meta Pixel, Google Analytics 4, Google Tag Manager, and attribution platforms).
Reporting & Presentation: Prepare and deliver clear, periodic performance reports—in both English and Spanish—to internal teams, regional leads, and clients.
Industry Awareness: Stay up to date on paid social tren

📌 Paid Media Analyst (Ciudad de México)
🏢 Selection Book
📍 Ciudad de México