Company Overview:
Our client is a small, founder-led consumer brand based in Austin, TX, that makes a regulated nicotine product (tobacco-free pouches) and sells it direct-to-consumer in the UK. Because Meta, Google, and TikTok all prohibit nicotine advertising, there is no ad budget this company can spend to buy growth — every channel that's left (search, owned email and SMS, subscription retention, referral, retail and trade, athlete and podcast partnerships, field sampling) has to be built and wired together by hand. That constraint is the whole shape of this job.
Your Role:
This role exists because the easy version of growth marketing isn't available here — someone has to build the campaign machinery, not just brief it. You'll spend real time each week directing Claude Code to connect APIs, enrich lists, and automate recurring work, and the rest of your time running campaigns alongside the people actually knocking on doors: sales, field, and partnerships. You report directly to the two founders, at manager level, fully hands-on, with no reports of your own (headcount comes later,



if at all). Success looks like a trade and partnership outbound engine that runs itself, a field team that's armed and getting better each cycle, owned channels (search, lifecycle, retention, referral) doing the growth work that paid acquisition can't, and numbers everyone can actually trust.
A note on the category: this is a regulated product, and the rules aren't style guidance — they're hard constraints on the job itself. No health, cessation, or performance claims anywhere, ever. Age and territory gating (18+, UK only) stays intact, full stop. No paid social or paid search for the product, no workarounds. Nothing overstated in writing. If that reads as a limitation on the work rather than the vigente shape of it, this isn't the right seat.
You'll:
Build and run the trade and partnership outbound engine — define the segment, pull and enrich the list, verify and score contacts, write a

📌 Marketing Technologist | Regulated DTC Consumer Brand (Montevideo)
🏢 Atomic Hr
📍 Montevideo