Role Purpose

The Senior Marketing Manager at Coca‑Cola Mexico is responsible for leading and executing high‑impact, end‑to‑end marketing initiatives that drive sustainable brand growth in the Mexican market. This role is accountable for designing and implementing integrated marketing strategies aligned with commercial and financial objectives, ensuring excellence in execution through strong project management and cross‑functional leadership.

Key Responsibilities

Strategic Marketing Leadership
- Design and execute integrated marketing strategies that accelerate sustainable brand growth and align with business and financial goals.
- Translate complex strategies into clear, actionable plans with a strong focus on results and execution.
- Lead high‑impact marketing initiatives, ensuring delivery of short‑ and mid‑term objectives and KPIs.

End‑to‑End Project & Stakeholder Management
- Lead end‑to‑end marketing projects through best‑in‑class project management, from strategy and briefing to execution and post‑launch review.




- Coordinate and influence cross‑functional internal teams and key external partners, including creative, media, and innovation agencies.
- Manage multiple initiatives simultaneously, ensuring quality, accuracy, and on‑time delivery in a fast‑paced environment.
- Influence without direct authority, fostering alignment, collaboration, and accountability.

Integrated Marketing Communications & Activation
- Lead the development and execution of Integrated Marketing Communication (IMC) campaigns and brand innovation projects end‑to‑end.
- Own the development and alignment of marketing briefs, oversee the creative process, and approve final campaign deliverables.
- Partner closely with commercial, bottling, and customer teams to ensure strong execution by channel and at the point of sale.
- Drive brand and shopper activation programs, ensuring consistency across touchpoints.

Business Analysis & Insights
- Lead business and performance analysis to ident

📌 Senior Marketing Manager (Ciudad de México)
🏢 Coca Cola
📍 Ciudad de México