Why Birdman
Birdman is one of Latin America's fastest-growing consumer brands — and the
market leader in plant-based performance nutrition and wellness in Mexico. We've built one of the most admired wellness brands in our home market through
innovation, authenticity, and sustainability , and now we're taking flight globally. Our vision is to become a
global wellness leader , expanding into multiple countries. The
United States
is our next and most ambitious challenge — the largest, most competitive, and opportunity-rich wellness market in the world. This next chapter is about
building a general wellness powerhouse rooted in purpose, performance, and cultural relevance. Role Overview
This is a
once-in-a-lifetime opportunity
to
own Birdman's brand strategy and execution in the U.S.
and to
build a leading health & wellness brand from the ground up. As
U.S. Brand Marketing Manager , you will take full ownership of
brand strategy, positioning, P&L;, innovation, experiential marketing, PR, partnerships, and consumer insights —crafting how Birdman shows up across retail, digital,



and culture. You'll report directly to the
U.S. Commercial & Marketing Director , with a dotted line to the
Marketing Director in Mexico
for global brand alignment. You will
leverage the strong foundation, creative resources, and capabilities from our HQ team in Mexico , while operating with
full autonomy
to hire
U.S.-based agencies and partners
or build a
small, high-performing local team
over time.
The Ideal Candidate You are a
hybrid marketer —a brand builder with cultural instinct and creative vision, combined with the rigor of a data- and performance-driven operator. You deeply understand the
U.S. consumer and retail landscape , ideally from having
lived and worked in the market.
You've built or scaled brands that have won across retail, social, and experiential channels. You thrive in high-growth, ambiguous environments—turning limited resources into world-class execution. You're entrepreneuri

📌 Sr. Brand Marketing Manager for US Market (Guadalajara)
🏢 Birdman
📍 Guadalajara