unybrands was established in 2020 by a group of partners united by a shared vision: to build the leading next-generation e-commerce platform for micro-brands. Headquartered in Miami, the company has a integral presence with teams in Berlin, London, New York, and China.
unybrands acquires e-commerce businesses that sell both on and off Amazon. Once acquired, these brands are integrated into unybrands' platform, where operations are optimized, business performance is enhanced, and expansion into new product lines and markets is driven. Currently we have acquired 30 brands including Pet Care, Personal Care, Home Care, Supplements, Baby & Juvenile, Garden & Outdoor, Sports & Fitness, and Home, Lifestyle Culinary & Arts. Through expert management and robust infrastructure, unybrands empowers e-commerce brands to scale and thrive. Job Overview
The TikTok Paid Media Buyer will be responsible for strategizing, executing, optimizing, and scaling paid TikTok campaigns to drive customer acquisition and revenue growth. This role requires a deep understanding of TikTok's advertising platform,



creative trends, audience targeting, and performance metrics. You'll work closely with our creative, brand, and data teams to ensure campaigns are effective, engaging, and profitable.
Key Responsibilities
Campaign Strategy & Execution
Plan, launch, manage, and optimize TikTok ad campaigns to drive revenue and customer acquisition.
Develop and test ad creatives (UGC, product demos, testimonials, etc.) that align with TikTok's best practices and trends.
Implement data-driven media buying strategies, including A/B testing, bid strategies, audience segmentation, and campaign structuring.
Optimize campaigns for key performance metrics: CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), CPA (Cost Per Acquisition), and LTV (Lifetime Value).
Creative & Content Collaboration
Work closely with the creative team and influencers to develop high-converting, TikTok-native ad creatives.
Continuousl

📌 Tiktok Shop Specialist (Xico)
🏢 Unybrands
📍 Xico