Own how the brand shows up and sells across social-first commerce platforms — building the merchandising strategy, team, and experimentation engine that transforms TikTok Shop, Meta Shops, and Shopify into high-converting, brand-elevating revenue channels.
This leader will operate at the intersection of merchandising, growth, analytics, and culture — balancing instinct and data to drive measurable impact across every social commerce touchpoint.

Key Outcomes & Performance ExpectationsSuccess in this role will be measured against the following outcomes:
1. Social Commerce Revenue Growth
- Own and scale revenue across TikTok Shop, Meta Shops, and Shopify social extensions
- Establish channel-level revenue targets within 30 days
- Deliver a defined 12-month revenue growth plan aligned with eCommerce leadership

2. Shopify Conversion & Revenue PerformanceDrive measurable improvements across core DTC metrics by end of year:
- Revenue Per Visitor (RPV) improvement
- Conversion Rate (CVR) lift
- Average Order Value (AOV) growth
- Cart-to-checkout optimization

3.



Structured A/B Testing ProgramBuild and run a disciplined experimentation engine across social commerce and site merchandising:
- Launch 2–4 tests per month
- 100% documented learnings and next actions
- 20–30% statistically significant win rate

4. Team Leadership & Development
- Establish KPIs and performance goals for all direct reports within 60 days
- Build a high-performing merchandising team with clear ownership and growth paths
- Maintain strong team engagement and satisfaction

5. Cross-Functional Alignment
- Deliver a merchandising roadmap within 90 days
- Implement a prioritization framework adopted by Growth and Marketing
- Ensure majority of initiatives are directly tied to company strategy

6. TikTok Shop Channel Ownership
- Scale TikTok Shop as a primary revenue driver
- Define GMV and conversion benchmarks at hire
- Expand creator affiliate SKU coverage
- Establish clear baseline performance and gr

📌 Director of Merchandising, Social Commerce (Hermosillo)
🏢 Activate Talent
📍 Hermosillo