We're looking for a highly analytical and structured
Media Strategy & Investment Manager
with strong expertise in
offline media
and an integrated strategic mindset. This role is key to designing, executing, and optimizing on/offline media investment, ensuring efficiency, incremental impact, and consistency across message, format, and channel. This position requires someone
operationally strong , with an agency mindset. If you enjoy connecting numbers with brand storytelling and staying constantly up to date in a fast-evolving media landscape, this role is for you.
Challenges that await you:
Design and execute
on/offline media investment strategies
based on TRPs, CPR, CPA, incremental reach, and efficiency metrics.
Lead the media plan, maximizing
effective reach, optimal frequency , and cross-channel synergies between ATL and digital.
Analyze data from
HR Ratings, TGI, Nielsen, Comscore , and other market sources to recommend the optimal media and format mix.
Manage and optimize
media value-adds , including added value, sponsorships, special placements, and integrations.




Oversee creative performance from a strategic lens, ensuring consistency across
ATL, offline, and digital campaigns .
Work closely with Finance on
budget planning, investment control, and media negotiations .
Translate complex data and market insights into
clear, actionable recommendations
for leadership.
Collaborate with internal teams and agencies while maintaining the capability to operate independently and hands-on when needed.
What makes you a great fit:
4+ years of experience
in media planning, media strategy, and/or media buying.
Strong
agency background
(media agencies preferred), with the ability to operate independently without relying entirely on agencies.
Highly
analytical and structured mindset , comfortable working with numbers and performance metrics.
Deep understanding of
offline media buying dynamics
and how they integrate with digital channels.
Strong command of
media measurement to

📌 Media Strategy (Cancún)
🏢 Plata Card
📍 Cancún