About KueskiAt Kueski, we're dedicated to improving the financial lives of people in Mexico. Since 2012, we've been the leading buy now, pay later (BNPL) and online consumer credit platform in Latin America, known for our innovative financial services. Our flagship product, Kueski Pay, provides seamless payment solutions for both online and in-store transactions, establishing itself as the preferred option for nearly 30% of Mexico's top e-commerce merchants. Notably, we were the first to introduce BNPL on Amazon Mexico.
We're a tech company with a culture geared toward innovation, collaboration, and impact, fostering a strong, diverse, and inclusive workplace. Our commitment to excellence and ethical business practices has earned us multiple industry recognitions. In 2024, we were named one of the World’s Top FinTech Companies by CNBC and recognized as one of the most ethical companies in Mexico by AMITAI. Additionally, we were certified as a Best Place to Work for LGBTQ+ Equality by HRC Equidad MX 2025 and ranked among the Best Companies for Female Talent by EFY.
PositionKueski is seeking a VP-level Director of Acquisition & Lifecycle Marketing to own end-to-end growth performance, roadmap execution, and scalable acquisition and retention engines. This role is adecuado for a hands-on growth leader with deep unit economics expertise (CAC, LTV, payback) who can drive experimentation, optimize investment, and build high-performing teams. As a key leader, you will partner closely with the Head of Growth and executive stakeholders to shape strategy, enforce operational discipline, and deliver measurable, sustainable growth impact.
Key Responsabilities
Growth Strategy & Ownership
- Define and own the acquisition and lifecycle marketing strategy across the full customer journey, from first touch to long-term retention and monetization.
- Translate company and growth objectives into clear acquisition targets, lifecycle goals, and investment strategies.
- Own performance out
📌 Director of Growth Marketing (Xico)
🏢 Kueski
📍 Xico