The Marketing Performance Operations Specialist supports the demand generation team by managing paid media reporting, attribution, tracking implementation, and marketing data systems.
This role ensures campaign performance is accurately measured and provides actionable insights that help the paid media team optimize budgets and improve lead generation outcomes.
This position will be remote
Reports to: Head of Growth

What You Will Own
- Build and maintain paid media performance dashboards
- Monitor marketing attribution and conversion tracking accuracy
- Connect advertising platforms with internal data systems such as Salesforce and analytics tools
- Prepare weekly and monthly performance reporting for marketing leadership
- Assist with campaign tagging, tracking parameters, and data hygiene
- Identify trends and performance insights across channels
- Support budget pacing and forecasting models
- Assist with campaign experiment analysis and reporting

What You Will Need to Accomplish the Job
- 4+ years experience in marketing analytics, marketing ops,



or performance marketing reporting
- Experience working with Google Analytics, advertising platform reporting, SQL and BI reporting tools (Snowflake preferred)
- Strong Excel / spreadsheet skills
- Familiarity with marketing attribution and conversion tracking - specifically incrementality studies.
- Experience with Salesforce reporting
- Experience with BI tools such as Sigma, Looker, or Tableau
- Familiarity with marketing automation platforms

What Will Make Us Love You
- Data and results driven
- Fast but thorough
- Building for scale
- Brings industry best practices to the team and levels up the team

At Weave, we use Artificial Intelligence (AI) tools to help us work more efficiently and create a smoother candidate experience. AI may assist with things like writing job descriptions, scheduling interviews, or reviewing applications against job-related criteria. For additional information, please review the Extern

📌 Marketing Data (León)
🏢 Weave
📍 León