Job Title: Operations Specialist (Data Analyst, App Operations, Email Marketing)
Job Type: Full-time / Remote
Work Hours: PST

Job Overview:We’re helping our client find an Operations Specialist who is highly analytical, deeply technical, and comfortable owning the intersection of data analytics, app operations, lifecycle marketing/CRM, and finance. In this role, you will be a go-to operator for pulling and analyzing data across multiple sources, translating insights into action, and helping optimize how app and marketing systems run day-to-day while supporting reporting and special technical projects across departments.
You don’t need to be a software developer, but you must be very tech-forward, an SQL expert, and able to work confidently across different databases, tools, and platforms.

Responsibilities:Data Analytics + Business Insights
- Pull, analyze, and interpret data from multiple sources to drive decision-making across the business
- Write and optimize SQL queries to extract insights and create reporting structures
- Build dashboards, metrics,



and recurring reporting (funnels, cohorts, retention, CAC/LTV, conversion, churn, etc.)
- Identify trends and opportunities, and recommend data-driven improvements across product, growth, and operations
- Ensure data quality and consistency across tools (events, attribution, CRM tracking, affiliate tracking, etc.)

App Operations
- Own operational workflows tied to app performance and user experience
- Monitor product and engagement KPIs in Mixpanel (funnels, feature adoption, retention, etc.)
- Support ongoing optimization initiatives (tracking, event structure, attribution integrity, user flows)
- Collaborate with cross-functional teams on app-related operational needs and performance insights

Email Marketing / CRM (MoEngage)
- Manage and optimize CRM flows and campaigns using MoEngage
- Build and maintain lifecycle journeys including onboarding, activation, engagement, retention, and winback
- Segment audiences

📌 Operations Specialist (Celaya)
🏢 Activate Talent
📍 Celaya