Marketing Lead Commercial Unit INNOVACION YLIQUIDEZ EFECTIVA
Ciudad de México, Ciudad de México, MX

Descripción del trabajo
We are seeking an experienced Marketing Manager/Director to lead the marketing function for Mexico. This role will be responsible for local market strategy, campaign execution, team leadership, and agency management. The successful candidate will act as the key marketing leader in Mexico and serve as the bridge between local market needs and global brand objectives. The adecuado candidate combines strategic thinking with strong execution capabilities and has experience building brands in highly competitive consumer-facing industries.

Key Responsibilities
Market Leadership

Lead marketing initiatives and brand growth in Mexico. Develop local marketing plans aligned with business objectives. Identify market opportunities, consumer trends, and competitive threats. Act as the primary marketing representative for the Mexico market.

Campaign Management

Lead planning and execution of integrated marketing campaigns.



Coordinate cross-functional initiatives involving brand, social, influencer, PR, partnerships, and performance marketing. Ensure campaigns are localized effectively while maintaining brand consistency.

Team Management

Manage and develop the local marketing team, including: Social Media Manager PR & Consumer Insights Manager Creative Designer. Set clear goals, monitor performance, and support professional development.

Agency Management

Manage relationships with local marketing agencies and external partners. Evaluate agency performance and ensure delivery against objectives. Optimize resource allocation and marketing effectiveness.

Consumer & Competitive Intelligence

Monitor consumer behavior and market developments. Work closely with the PR & Consumer Insights Manager to identify opportunities and risks. Translate market insights into actionable marketing strategies.

Stakeholder Management

Collaborate closely with HQ marketing, pro

📌 Marketing Lead Commercial Unit (Xico)
🏢 INNOVACION YLIQUIDEZ EFECTIVA
📍 Xico