About the roleWe are seeking a hands-on Marketing Assistant to support a growing B2B consulting and SaaS-focused organization serving the construction industry. This role is execution-focused and ideal for a marketer who enjoys building campaigns, managing CRM systems, and driving measurable results through digital channels.
You’ll play a key role in increasing brand awareness, generating qualified leads, and supporting SaaS growth initiatives in a results-driven environment.
Duties / Tasks to perform
- Execute and manage day-to-day marketing activities across social media, email, and direct outreach channels
- Schedule and publish content on LinkedIn, Instagram, and Facebook
- Design simple marketing visuals using Canva
- Repurpose long-form content into short-form posts and reels
- Engage with target audiences through comments, reactions, and direct messages
- Build and manage targeted lead lists aligned with idóneo customer profiles
- Execute LinkedIn, email, and messenger outreach campaigns
- Maintain consistent follow-up and outreach sequences




- Log and manage all lead activity within the CRM system
- Build and manage email marketing campaigns and nurture sequences
- Maintain clean, organized CRM data including lead stages, tags, and segmentation
- Support CRM and marketing automation workflows
- Track performance metrics related to engagement, leads, demos, and conversions
- Prepare simple weekly or monthly performance summaries
- Use AI tools to support content creation and outreach drafts, with full human review and quality control
- Assist with marketing collateral, lead magnets, blog content, and website updates as needed
- Minimum 2 years of experience in B2B digital marketing or lead generation
- Experience managing social media, email campaigns, and outbound outreach
- Comfortable working with CRM systems and managing lead data
- Strong organizational skills and attention to detail
- Ability to work independently and meet deadlines
- Experience with Link

📌 Marketing Assistant (León)
🏢 Freelance Latin America
📍 León