? Why BirdmanBirdman is one of Latin America’s fastest-growing consumer brands — and the market leader in plant-based performance nutrition and wellness in Mexico.
We’ve built one of the most admired wellness brands in our home market through innovation, authenticity, and sustainability, and now we’re taking flight globally.
Our vision is to become a global wellness leader, expanding into multiple countries. The United States is our next and most ambitious challenge — the largest, most competitive, and opportunity-rich wellness market in the world. This next chapter is about building a global wellness powerhouse rooted in purpose, performance, and cultural relevance.
? Role OverviewThis is a once-in-a-lifetime opportunity to own Birdman’s brand strategy and execution in the U.S. and to build a leading health & wellness brand from the ground up.
As U.S. Brand Marketing Manager, you will take full ownership of brand strategy, positioning, P&L;, innovation, experiential marketing, PR, partnerships, and consumer insights—crafting how Birdman shows up across retail, digital, and culture.




You’ll report directly to the U.S. Commercial & Marketing Director, with a dotted line to the Marketing Director in Mexico for integral brand alignment. You will leverage the strong foundation, creative resources, and capabilities from our HQ team in Mexico, while operating with full autonomy to hire U.S.-based agencies and partners or build a small, high-performing local team over time.

? The Ideal Candidate
You are a hybrid marketer—a brand builder with cultural instinct and creative vision, combined with the rigor of a data- and performance-driven operator.
You deeply understand the U.S. consumer and retail landscape, ideally from having lived and worked in the market. You’ve built or scaled brands that have won across retail, social, and experiential channels.
You thrive in high-growth, ambiguous environments—turning limited resources into world-class execution. You’re entrepreneurial,

📌 Sr. Brand Marketing Manager for US Market (Guadalajara)
🏢 Birdman
📍 Guadalajara