primary responsibilities:

strategic planning & financial partnership

act as a finance business partner, collaborating closely with finance to align marketing strategies with business and financial objectives

- participate in strategic marketing planning, translating strategic objectives into actionable plans and business cases.
- lead the creation and evaluation of business cases for promotions, including financial assessments and roi analysis.
- contribute regional insights to annual and long‑range strategies, ensuring optimal timing and sequencing (aop & lrbp).
- working together with marketing provides suggestions for sales and coi forecast estimation per month
- support the development, administration, and tracking of the annual marketing budget (dopex), recommending adjustments as business needs evolve

integrated commercial calendar & promotions

- design, build, and execute the integrated commercial calendar, ensuring relevant, compelling monthly offers that drive incremental sales and abo engagement.
- lead the full end‑to‑end process for the calendar, including:
- project intake and prioritization by tier.
- kpi and financial impact modeling with analytics.
- calendar‑building workshops.
- approval processes, stakeholder influence, and socialization.
- lead pricing and promotion squads, ensuring strong cross‑functional alignment
- provide organization to the promotional strategy and execution from concept to post‑mortem, through the promotion squad including:
- strategic design and analysis.
- projections, forecasting influence (fcst), and planning alignment.
- financial assessments and profitability stewardship.
- abo co‑creation and communication creativity.
- end‑to‑end project oversight to guarantee flawless execution.

project & program management

lead regional and cross‑functional project teams to deliver local initiatives aligned with latam strategy.

- apply agile project management methodologies to drive speed, focus, and accountability.
- track and manage multiple initiatives across countries,



ensuring consistency and flexibility where needed
- monitor marketing p&l;, kpis, and performance metrics, driving continuous improvement.

operational excellence & governance

drive operational excellence through disciplined project follow‑up, governance, and execution standards.

- coordinate logistics and cross‑functional dependencies to ensure on‑time, in‑full delivery.
- ensure strategic alignment across:
- marketing initiatives
- budget management
- planning cycles and governance fórum

communication/ influence

- clearly communicates marketing strategies and plans verbally and in writing.
- develop strong relationships across all latam markets and functional areas using influence to gain alignment to new regionally/locally produced products and strategies and problem solve when necessary.

requirements:

- one year in their current position.
- education: bachelor degree in project management, general business, business information, services, finance or engineering.
- experience: +4 years in similar positions
- languages: fluent in english (c1+), portuguese desirable.

knowledge and skills:

- advanced financial acumen and business case development.
- proven project management and agile ways of working.
- ability to influence senior stakeholders across functions.
- high analytical capability with comfort in kpis, forecasts, and performance tracking.
- strong collaboration and communication skills in complex, matrixed organizations.
- experience working across multi‑country latam environments

required abilities:

- requires complete understanding of a broad application of techniques, theoretical principles and practices of area of specialty.
- provides solutions to a wide range of difficult issues and independently develops approach to solutions.
- leads complex projects.
- manages complex programs.

benefits: hybrid work model, versátil schedule, health and life insurance, wellness benefit, savings fund, grocery vouchers, meal vouchers, additional paid time off beyond statutory requirements, discretionary annual bonus, and other benefits.

📌 Senior marketing strategist (México)
🏢 Amway
📍 México