The Senior Manager, Global Business Development will be responsible for driving North America revenue growth, developing marquee partnerships, and cultivating new business opportunities across the WSL ecosystem — including events, media, content, digital platforms, and sustainability programs.
Reporting to the SVP, Global Business Development, this individual will be involved in strategic prospecting, pitching, and closing of multi-dimensional partnerships that align with WSL's brand values, audience, and long-term business strategy. The role is both highly entrepreneurial and deeply collaborative, requiring a strategic thinker and relationship builder who can translate brand needs into world-class, customized partnership solutions. This is a hybrid role, with 3 days in office based out of our Los Angeles headquarters.
Partnership Development
Develop a comprehensive understanding of WSL's brand, products, audiences, and integral positioning within the sports and entertainment ecosystem to articulate a unique and compelling commercial narrative.
Identify, qualify,



and secure new partners across our portfolio of events.
Create customized, year-round partnership programs that leverage WSL's media, digital, event, and community assets in authentic, value-driven ways aligned with partner objectives to generate measurable ROI.
Incorporate data and analytics to evaluate opportunities, forecast revenue potential, and optimize performance.
Build and manage a robust pipeline of prospective partners, maintaining disciplined tracking, forecasting, and reporting through CRM tools (Salesforce or similar).
Work cross-functionally with internal teams, including Marketing, Content, Broadcast, Digital, Athlete Relations, and Event Operations, to design innovative partnership platforms and deliver commercially sound, scalable solutions.
Partner with internal WSL teams to ensure sales strategy aligns with WSL's brand purpose, creative vision, and organizational priorities.
Performance an

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