About The Role In this role, you will lead and execute strategic Account-Based Marketing initiatives for high-value accounts, driving account expansion, pipeline acceleration, and stronger customer relationships. You will serve as a trusted advisor to sales, account management, and partnership leaders, translating business objectives into personalized marketing programs while shaping best practices and elevating ABM excellence across the organization.

Responsibilities

- Lead assigned ABM accounts as the primary marketing contact, aligning initiatives with sales, account management, and partnership teams to accelerate account growth and revenue outcomes.

- Shape and orchestrate end-to-end ABM programs, driving strategic execution, optimization, and reporting to improve engagement and account expansion.

- Design and deliver personalized 1:1 and 1:few campaigns and executive events in collaboration with key stakeholders to strengthen relationships and influence buying committees.

- Translate account intelligence into targeted marketing strategies that expand customer relationships and increase opportunities within existing accounts.

- Create high-touch customer experiences that enhance interactions between clients, prospects, and commercial teams.

- Direct campaign execution through effective coordination of internal contributors, external vendors, and agency partners while maintaining quality and efficiency.

- Establish and refine ABM frameworks, templates, processes, and best practices to improve consistency and operational excellence across the broader team.

- Analyze campaign performance data, optimize targeting and messaging strategies,



and introduce innovative approaches, including AI-enabled workflows, to maximize marketing impact.

Requirements

- Strong knowledge of Account-Based Marketing principles and B2B marketing practices, with 5+ years of marketing experience.

- Advanced experience with developing and executing multi-channel ABM strategies that integrate online and offline engagement tactics.

- Strong knowledge of modern B2B demand generation, account expansion strategies, campaign measurement, and KPI-driven optimization.

- Advanced experience with marketing technology platforms, including marketing automation, CRM systems, webinar and event tools, and digital analytics solutions;

experience with Microsoft Dynamics is a plus.

- Strong command of English at C1 level or higher, both written and verbal.

- Degree in Marketing, Business, Communication, Administration, or a related field.

- Proven ability to influence senior sales, account, and partnership stakeholders without direct authority.

- Exceptional communication, storytelling, relationship-building, and stakeholder management skills across cross-functional environments.

- Proven ability to thrive in fast-paced, collaborative, matrixed organizations while driving initiatives independently and elevating team performance.

SoftServe is an equal opportunity employer. Qualified applicants will receive consideration regardless of race, color, ancestry, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, citizenship, disability, health condition, marital or family status, veteran status, or any other characteristic protected by applicable law.

📌 Campaign Manager Lead (México)
🏢 Softserve
📍 México