Descripción de la vacante

Descripción de la empresaDescripción del empleoAbout the RoleAs a Digital Experience Manager, your main focus will be to manage interaction with customer support; Guide E-com Leads based on executional plan; and Optimize overall digital performance based on QCP and Global guidelines. This on-site role reports into our Commercial Manager and is based out of Mexico Support Office.A Day in the LifeWorking at H&M; means no two days are ever the same, but a typical day will include the following responsibilities:

- Digital commercial customer planning- Translate QCP into daily site activity plan across customer groups, including content publishing (e.g., start page, navigation)- Optimize overall digital performance based on QCP and Integral guidelines- Digital experience optimization- Secure full funnel optimization of the holistic digital customer experience on .com and app- Plan analysis of sales performance, web analytics, user behavior and A/B testing to generate hypothesis and identify actions to improve digital sales, profit, brand perception, customer lifetime value, etc.
- Review results and conclusions of tests and actions, and share learnings with Sales Market teams and Global functions to continually optimize digital experience, customer journey, and inform Global development roadmap- Continually monitor and optimize delivery, payment & return options and fees to drive overall digital profit growth- Drive implementation of post-purchase strategies,



new capabilities and roll-outs- Manage interaction with customer support- Raise incidents with Global / Business Tech- Collaboration- Plan digital execution together with Commercial Manager and Commercial Lead General Information- Guide E-com Leads based on executional plan- Leverage Commercial Business Analyst for analysis and testing RequisitosWho You Are:
- Bachelor’s degree in Business, Marketing, Economics, or related field- Deep understanding of digital channel and commercial implications- Leadership capabilities including effective communication skills, the ability to influence, and the drive to see through opportunities- Strong analytical, planning, and communication skills- Excellent communication skills, fluent in English- 3–4 years’ experience in eCommerce, preferably in fashion- Experience within ecommerce with understanding of the total digital ecosystem and its synergies- Experience leading cross-functional collaboration and influencing without formal authority - Advanced proficiency in both English and Spanish.Información adicionalWhy You’ll Love Working at H&M; - We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability- We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years- You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues- You’ll be able to express your personal style with our employee discount at H&M;, & Other Stories, and COS.

📌 Digital Experience Manager (Uruapan)
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📍 Uruapan