About the Role

You own the online store — and the number that comes with it. Pro Standard sells licensed sports apparel direct to consumer across brand-owned sites in the US, Mexico, Canada, the UK, and additional international markets. This role is accountable for revenue first: growing sales, conversion, and customer lifetime across all of them, with the US site as the priority.

You run the site P&L;, the merchandising calendar, the site roadmap, SEO, and customer service — the full customer journey from first search to post-purchase. And we move at the speed of sport: when a team wins, demand shows up in hours, and the site has to be ready before it does.

We're looking for someone who arrives with ideas — new ways to merchandise fan moments, new revenue streams, new tests we haven't thought of — and the discipline to ship them, measure them, and double down on what works.

What You'll Own

- Revenue. Site sales and conversion across all brand-owned markets — the number you own, report on weekly, and build every decision around.
- The campaign calendar and site programming: you own what the site shows and says — the homepage, hero campaigns, landing pages, and the calendar of launches, promos, and moments behind them. Planned with brand, creative, and CRM; executed and kept current by your team.
- Site merchandising: collection architecture, launch execution, promo discipline (promos on available-to-sell product only — never sitewide), and inventory-aware merchandising so the site never sells what the warehouse cannot ship.
- Reactive commerce: pre-built playbooks for game moments, player news, and playoff runs — landing pages, collections, and homepage takeovers that go live in hours, not days.
- The site roadmap: CRO testing program, PDP/PLP improvements, site speed, and the dev/design pipeline that ships them.
- International sites: market-specific calendars, translation quality,



localized assortments, and knowing when a market deserves investment versus maintenance.
- The team: a growing group across site merchandising, analytics, and site operations — clear priorities, real accountability, no bottlenecks — with a direct hand in shaping the roles that get added as the channel scales.
- SEO and organic growth: the SEO agenda rolls up to you — organic traffic is a revenue channel, not a side project.
- Customer service: the CS team reports into this role. You own service levels and, just as important, the loop from contact reasons back into site and product fixes — complaints are free product research.
- Partnership across the marketing team: paid media, CRM, and creative all depend on the site converting — you work with them as one growth team with a shared number.
- The AI layer of the ecommerce operation: you run the AI reporting stack day to day, and you keep building it — new agents, new automated reports, new workflows that take production work off your team. This is a hands-on ownership area, not a delegated one.

What Great Looks Like

- Sales growing — revenue, conversion rate, and revenue per session improving quarter over quarter, per market.
- A steady pipeline of new ideas in test: some will miss, and the wins compound.
- The AI layer expanding every quarter: more reporting automated, more production work handled by agents, more of the team's time spent on judgment instead of assembly.
- A campaign calendar that is planned ahead, visible to everyone,



and actually reflected on the site — the homepage always matches the moment.
- Launches ship on time, every time — including the ones with 48 hours of notice.
- Clean merchandising execution: promos only on available product, fresh collections, launch links that work.
- International markets growing without stealing focus from the US.
- CS resolution times improving while ticket volume per order falls — because site fixes keep removing the reasons people write in.
- A team that knows what matters this week without asking.

What We're Looking For

- 6+ years in ecommerce with at least 2 years owning a site P&L; or full ecommerce function — a director or very strong senior manager ready to own the number.
- A builder with a point of view: you should walk into the interview with opinions about what our site should try next.
- Shopify fluency — our stack — including merchandising, apps, and multi-market storefronts.
- DTC brand experience; apparel, sports, or licensed goods strongly preferred. Fan-driven or moment-driven commerce is a real advantage.
- Marketplace and multi-market experience welcome, but the center of gravity is brand-owned sites.
- Analytical depth: GA4, cohort thinking, and honest reads of what is and is not working — you challenge the analyst, not just receive reports.
- AI expertise — this one is a requirement, not a preference: you work with AI daily (agents, LLM tools, automation platforms), you have personally built automated reports or workflows, and you can demo them. Candidates who cannot show real AI work will not advance.
- People leadership: you have run a multi-function team (merchandising, SEO, or customer service under one roof is adecuado), including remote team members in other markets.
- Bilingual English/Spanish is a plus given our Mexico operation.

📌 Director of Global E-commerce (Naucalpan de Juárez)
🏢 Maxima Apparel
📍 Naucalpan de Juárez